Evaluation

Audience Feedback Questionnaire

 Audience Feedback Questionnaire

1.      Male  or  Female    (please circle)

 

2.      What age are you?

 

3.      Why would you buy/watch our product?

 

4.      If you would buy our product what is the maximum price you would pay?

 

£5 - £10,  £11 - £15,  £16+,  other (Please circle)

 

5.      Did you enjoy our music video?  Yes/No

 

6.      Do you think the music video was appropriate for the hip hop genre and why?

 

7.      What age rating would you give our music video? (please circle) 12 or below,  15,  18   please explain your answer

 

8.      Is hip – hop your preferred music genre?    Yes/No

 

9.      If not, what is your preferred music genre?

 

10.  If you were filming it, what would you change in our music video?

 

11.  What item of clothing in the video links best to the hip – hop genre?

 

12.  Do you think the advertisement of our digipak (album) was effective enough for you to want to purchase it?

 

Yes/No   
Please explain your answer below

 

13.  Do you think anything should be added to the digipak (album) cover that we haven’t included? If yes why?     (Explain below)

 

14.  Do you think the poster had enough information on it regarding the digipak (album)?

 

15.  How well did you understand the storyline of our music video?

 

16.  Do you think the storyline was appropriate for the Hip-Hop genre?

If yes why?

 

17.     Do you think the setting in the music video is appropriate for the Hip-Hop genre?

   If yes why?

 

 

 

 

Pitch

Pitch

For my music video I'm going to create a storyline which consists of a poker scene that causes a conflict between the victim and the artist which then makes the artist kidnap the victim. Through my music video I will make sure I use weapons such as baseball bat and a fake gun which links to the genre as these are items that you would associate with a criminal or an outlaw therefore a lot of artist in this genre are or have been involved in some illegal activities e.g 50 cent, Tupac and Snoop Dogg. Along with the music video we need to create a digipak and a advertisement poster for the digipak, our first thought was to keep all the elements in the same style to show the audience  consistency. 

 

Poker Scene

We have chosen to create and film the poker scene at the beginning of our music video because we think that it will create a better storyline and show the audience why the victim is being kidnapped in the first place. Also this scene adds a more dark atmosphere due to the fact of gambling and because we are planning to create a scene where there is a light above the poker table concentrating on the table and the players making the background dark and unknown.  We have chosen to place alcohol on the table in order to show that the players have power and are involved in some illegal activity. We planned to have all the players wearing dark clothing and we have included a different clothing for the main artist by having him wearing expensive brand clothing with a lot of jewellery and black shades in order to make him look like the leader that is in charge of the table and has a higher status than the players around him.

 

Digipak

Before we start to create the digipaks we will look at some examples of digipak and pick out the two that we think stand out and the style will link to our genre and music video. When we pick the two that we think are the best we will have to analyse them in detail in order to pick out the different techniques used in them to make them look how they are. After that we will need to pick appropriate font which links to the Hip Hop genre and the main factor of the storyline which is kidnapping. Most importantly we need to take a lot of pictures for the digipak, more pictures will be better so that we can have lots to choose from and wont need to take anymore later this is a good way of doing it so that we don't waste our time later on taking the pictures that we are missing and shows the examiner a good planning skills. After we put it all together we might need to include some effects that will make the digipak look dark and fit the look  and atmosphere of a kidnapping and our music video as a whole. We have considered using the concrete effect, where we take a image of concrete and faded it in our image making it look more rough which is what you might find in a room where you would keep the kidnapping victim, but this is just early stages so we might change our mind later on. 

 

Advertisement of Digipak

We have to create an advertisement for our Digipak. We will use the same research technique as for the digipak were we look at different examples and pick two that we think will fit our scene and genre of the music video. In our advertisement we where thinking to include thinks like the name both of the artist and the album but also the ratings from different music magazines that operate in our genre to show the audience that we are aware of the different music magazines and it shows good background research. We haven't thought about the style of the advertisement yet but in order to keep it consistent we were thinking of making it look darker but at the same time more sharp and clear and even thought of using the concrete effect again but we will have to create it first and gather more ideas as we go through the project. We will need to research different Hip Hop recording companies so that we can include one in our advertisement.

 

 

 

7/01/14
Today I have create a project pitch which shows my intentions for the project and the planning stage which will show the examiner what we are planning to do with each of our projects. The pitch was created by the mind map which we have done as a group and later on each of us have wrote it up on our blogs. It was done as a mind map in rough at first in order to get everyone's ideas together in order to create the best possible outcome. 

Project brief

 Project Brief

A promotion package for the release of an album, to include a music promo video, together with two of the following three options:
 • a website homepage for the band;
• a digipak for the album’s release;
• a magazine advertisement for the digipak.



This is my project brief, it shows us The main objective which is a music promo video but also we need to pick additional two objectives from the three options. We have chosen to go with the Digipak and the advertisement as we feel that these two both include the fact of a digipak therefore it will be easier to create rather than the homepage for the website. We will gather all the ideas together using the project pitch later on, as its a good planning technique making sure we have a clear final idea and making sure we don't go off track while creating and filming.

Storyboard

Storyboard

In order to know what we are going to film and in what order we need to film it in we have created a storyboard. This is a detailed plan that includes the different shot types, editing and mise-en-scene, using this it will help us to get organised while filming and to find out in what order to film in and what to film and what shots to use in different scenes. next to the images showing what's happening in the scenes there is a detailed written information describing what is going on in the image to help recreate that. The Storyboard is an important part of the planning stage because its a detailed script which we will need to have with us everywhere we film. While creating the storyboard we had three drafts with three different storylines which we then clearly analysed as a group and have chosen the one we think will link to our genre the most and will be possible to film during the time we have.  

10/12/13 

Today we have finished creating a story board that will help use while filming as it will show us the detailed scenes and how to film them in order to keep on topic and not to film stuff that we don't need. This helps us to be more organised and finish our project on time. 

Examples of advertisment of digipak

Examples of advertisement for digipaks.

We have started to look at some digipak advertisement examples to give us some idea on what our poster should look like. we have singled out the two door cinema club poster as we think is the most effective out of the ones we saw and we found it the most eye catching. The band is not in our music genre therefore we will need to modify the look of it by adding darker colour and the effect of concrete the same one we used in our digipak covers to keep it all consistent. We liked the idea of the pictures in the background as it draws peoples attention to it straight away because it makes the audience curious about the representation of the pictures and the size of them makes it harder to see therefore people would want to pick up the poster and see closely. We are going to take few picture of the artist and put them in the same way into our poster but make them look more darker not forgetting about our genre of music which is dark and intimidating. this will make the poster look more professional. The poster has two rectangles that are faded in order to see the writing clearly but also to still see the pictures behind the writing but just slightly darker, this will show the audience the sense of consistency. At the bottom of the poster there is the record label in order to show what label the artist is signed to making the poster look more professional and more appealing to the audience.

5/12/13

today we have looked at some examples of digipak posters and we have chosen to use the two door cinema club example to help us create our poster and add the concrete effect to make it look consistent. To make it look more like a hip hop poster we have chosen to make the pictures more dark. We will use the same font as we did throughout our digipak to keep it all consistent.

Filming Schedule

Filming schedule 
week 1 (25/11/13) filming in industrial area.

Monday- Period 2 

Tuesday 

Wednesday - period 3&4 

Thursday

Friday - period 3&4 

Week 2 (2/12/13) filming in the college theatre.

Monday- Period 2 

Tuesday 

Wednesday - period 3&4 

Thursday

Friday - period 3&4

Week 3 (9/12/13) filming the artist rapping under the blue light.

Monday- Period 2 

Tuesday 

Wednesday - period 3&4 

Thursday

Friday - period 3&4

Week 4 (6/01/14) filming the poker scene.

Monday

Tuesday 

Wednesday  

Thursday

Friday - period 3&4

26/11/13

Today I have created a filming schedule were I put all the dates that I will spend filming in order to finish on time and stay on track, this helps me to keep organised and on top of the workload.