Pitch

Pitch

For my music video I'm going to create a storyline which consists of a poker scene that causes a conflict between the victim and the artist which then makes the artist kidnap the victim. Through my music video I will make sure I use weapons such as baseball bat and a fake gun which links to the genre as these are items that you would associate with a criminal or an outlaw therefore a lot of artist in this genre are or have been involved in some illegal activities e.g 50 cent, Tupac and Snoop Dogg. Along with the music video we need to create a digipak and a advertisement poster for the digipak, our first thought was to keep all the elements in the same style to show the audience  consistency. 

 

Poker Scene

We have chosen to create and film the poker scene at the beginning of our music video because we think that it will create a better storyline and show the audience why the victim is being kidnapped in the first place. Also this scene adds a more dark atmosphere due to the fact of gambling and because we are planning to create a scene where there is a light above the poker table concentrating on the table and the players making the background dark and unknown.  We have chosen to place alcohol on the table in order to show that the players have power and are involved in some illegal activity. We planned to have all the players wearing dark clothing and we have included a different clothing for the main artist by having him wearing expensive brand clothing with a lot of jewellery and black shades in order to make him look like the leader that is in charge of the table and has a higher status than the players around him.

 

Digipak

Before we start to create the digipaks we will look at some examples of digipak and pick out the two that we think stand out and the style will link to our genre and music video. When we pick the two that we think are the best we will have to analyse them in detail in order to pick out the different techniques used in them to make them look how they are. After that we will need to pick appropriate font which links to the Hip Hop genre and the main factor of the storyline which is kidnapping. Most importantly we need to take a lot of pictures for the digipak, more pictures will be better so that we can have lots to choose from and wont need to take anymore later this is a good way of doing it so that we don't waste our time later on taking the pictures that we are missing and shows the examiner a good planning skills. After we put it all together we might need to include some effects that will make the digipak look dark and fit the look  and atmosphere of a kidnapping and our music video as a whole. We have considered using the concrete effect, where we take a image of concrete and faded it in our image making it look more rough which is what you might find in a room where you would keep the kidnapping victim, but this is just early stages so we might change our mind later on. 

 

Advertisement of Digipak

We have to create an advertisement for our Digipak. We will use the same research technique as for the digipak were we look at different examples and pick two that we think will fit our scene and genre of the music video. In our advertisement we where thinking to include thinks like the name both of the artist and the album but also the ratings from different music magazines that operate in our genre to show the audience that we are aware of the different music magazines and it shows good background research. We haven't thought about the style of the advertisement yet but in order to keep it consistent we were thinking of making it look darker but at the same time more sharp and clear and even thought of using the concrete effect again but we will have to create it first and gather more ideas as we go through the project. We will need to research different Hip Hop recording companies so that we can include one in our advertisement.

 

 

 

7/01/14
Today I have create a project pitch which shows my intentions for the project and the planning stage which will show the examiner what we are planning to do with each of our projects. The pitch was created by the mind map which we have done as a group and later on each of us have wrote it up on our blogs. It was done as a mind map in rough at first in order to get everyone's ideas together in order to create the best possible outcome.